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PRODUCTION DESIGN
CAMPAIGN
BULLEIT BOTTLE SACK
Objective:
Design a premium canvas bottle sleeve for Bulleit Bourbon that translates the brand’s rugged frontier character into a functional, gift-ready packaging accessory.
The hero creative pairs the bourbon bottle with a natural canvas sleeve featuring bold Bulleit typography, branded label detailing, metal grommets, and a warm bar-inspired lifestyle presentation.
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ABOUT THE PROJECT
Opportunity:
The sleeve creates an elevated limited-edition merchandise and retail opportunity that can strengthen gifting, on-premise activations, and collector appeal while extending Bulleit’s heritage beyond the bottle.
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