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PRODUCTION DESIGN
CAMPAIGN
VANS CONCERT TOTE
Objective:
Design a special-edition Vans tote for VIP concert guests that provides a practical event carryall while delivering a memorable, premium brand takeaway.
Hero Creative:
The hero creative features a transparent vinyl tote with bold Vans checkerboard styling, branded woven trim, durable black shoulder straps, and a removable inner pouch that adds privacy and versatility.
ABOUT THE PROJECT
Opportunity:
The tote transforms VIP access into a collectible product experience, giving Vans and event partners a high-visibility way to extend concert branding beyond the venue and into everyday use.
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