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PRODUCTION DESIGN
CAMPAIGN
Vans Wrap Crossbody
Objective:
Design a streamlined Vans crossbody sling bag that delivers hands-free everyday storage while staying true to the brand’s clean, durable, skate-inspired aesthetic.
Hero Creative:
The hero creative presents the bag from concept sketch through finished product mockups, highlighting its compact profile, vertical front pocket, adjustable wrap strap, breathable mesh back panel, and patterned interior.
ABOUT THE PROJECT
Opportunity:
The sling bag expands Vans’ accessories offering with a versatile, on-the-go essential that can appeal to commuters, travelers, and streetwear consumers looking for practical daily carry.
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