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PRODUCTION DESIGN
CAMPAIGN
TB12 TRAVEL BAGS
Objective:
Design a compact TB12 training-equipment travel bag that keeps essential workout tools organized, protected, and ready for performance wherever athletes train.
Hero Creative:
The hero creative highlights a bold red TB12 carry bag with white piping and branded detailing, shown packed with resistance bands, ropes, carabiners, a water bottle, and recovery accessories in both flat-lay and gym lifestyle mockups.
ABOUT THE PROJECT
Opportunity:
The bag creates a portable extension of the TB12 training system, giving customers a practical way to transport their equipment while reinforcing the brand’s disciplined, performance-driven identity.
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