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PRODUCTION DESIGN
CAMPAIGN
SKIMS Team USA Duffle
Objective:
Design a functional, elevated duffel bag concept for a SKIMS x Team USA collaboration, created to support female athletes traveling to and from the Winter Olympics.
Hero Creative:
The hero creative features a soft, quilted gray duffel with tonal Team USA embroidery, SKIMS-branded webbing straps, premium hardware, and a compact silhouette designed for performance travel.
ABOUT THE PROJECT
Opportunity:
The bag positions SKIMS as a thoughtful partner in women’s sport by pairing its signature minimal aesthetic with athlete-centered utility, creating a collectible Olympic capsule item with strong fan and retail appeal.
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